For nearly three decades, Girl Friday has been woven into the fabric of Ketchum and Sun Valley—a place where mountain living meets effortless style.
The story of Girl Friday began as Ketchum Flower Company, a small, locally loved shop offering floral arrangements and unique gifts for the community. What started with fresh flowers, thoughtful bouquets, and one-of-a-kind treasures quickly became a gathering place for locals and visitors alike—reflecting the creativity and spirit of the Wood River Valley.
As Ketchum Flower Co. evolved, so did Michelle Ferris’ vision. The floral side of the business gradually gave way to a growing passion for fashion and everyday style, and Girl Friday was born. The boutique transitioned into a women’s clothing destination while continuing to honor its roots through a carefully curated selection of affordable, unique gifts, jewelry, and accessories.
Founded by Michelle Ferris in 1997, Girl Friday has grown alongside one of the West’s most iconic mountain communities. What began as a neighborhood flower shop has become a beloved boutique for women who embrace a life filled with adventure, connection, and understated mountain luxury.
Here, style isn’t dictated by trends—it’s inspired by the rhythm of mountain life.
It’s the jacket you reach for on a cool summer evening after dinner downtown. The sweater that moves effortlessly from a morning coffee run to an afternoon hike. The dress you wear to a gallery opening, an outdoor concert, or dinner after a day on the slopes. Every collection is thoughtfully curated to reflect the versatility, quality, and timeless ease that define life in Ketchum and Sun Valley.
At Girl Friday, we believe great clothing should feel as natural as the landscape that surrounds us. Beautiful fabrics, effortless silhouettes, and pieces that transition seamlessly from mountain mornings to unforgettable evenings—always with an emphasis on accessibility, comfort, and style.
For 29 years, Michelle has built more than a boutique—she has built lasting relationships. Many of the women who first discovered Girl Friday in its early days as Ketchum Flower Company continue to shop with us today, bringing daughters, friends, and visitors who quickly understand why this space has remained a local favorite for decades.
Whether you're a full-time resident, spending a season in Sun Valley, or visiting for your first mountain escape, you'll find more than a thoughtfully curated collection. You'll find genuine hospitality, personal styling, and a boutique that reflects the warmth and authenticity of the community it serves.
As Ketchum continues to evolve, our commitment remains unchanged: thoughtfully curated fashion, meaningful gifts, exceptional service, and a deep appreciation for the mountain town we proudly call home.
Girl Friday is more than a boutique. It is a reflection of Ketchum’s evolution—from flower shop to fashion destination—always rooted in community, creativity, and the mountain lifestyle.
We invite you to discover your next favorite piece and become part of our story.